Search Engine Optimization @ k2concepts.com - Omaha, Nebraska web design and web hosting

Omaha, Nebraska web design and web hosting

Search engines have become the key to the success of business web sites, as well as e-commerce in general. Folks need to find you, but to be found you need to be in the top ten or twenty listings on all major search engines. It was recently reported that there are more than 3 billion web sites on the internet. With that many sites in the world you need to optimize your site to improve your search engine ranking.

The following is an overview of our process, projected time line, and resources we use to position your web site:

Determine your current search engine ranking through WebPosition* Reporter
Determine your keyword priorities and search engine priorities. The following are the major search engines responsible for a majority of the web traffic:

Alta Vista

Excite

AOL

Netscape

Lycos

Hot Bot

MSN

Direct Hit

Google

Overture (unpaid listings only)

All The Web (Fast)

It is not possible to design one web page that will be ranked high on all of the major search engines. Therefore, pages are especially designed for particular keywords and search engines. These pages are referred to as doorway pages. After appropriate keywords and search engines have been established, doorway pages are constructed.
Doorway pages are designed to look as if they are a part of your main site. Search engines cannot read graphics, so if your site is graphically intensive with little or no text we will develop generic text we can use to create the correct density for the doorway pages.
Doorway pages are then submitted to those search engines with priority. You may not realize how important it is that these pages be submitted according to the rules set out by the search engines. Improperly submitted pages may cause the site to be rejected by the search engine.
Some search sites do not use a search engine, but rather a directory. These directory sites, such as Yahoo and LookSmart, have fee based listings. We work with you to prepare these directory listings.
Search engine performance results are available on a regular basis. Reports are updated monthly. Here is an example of the report provided.
You can expect to see results as soon as doorway pages are indexed by the major search engines. Presently, it is taking two to four weeks to see results on the faster indexing search engines. However, many of the major search engines are taking much longer. After a search engine initially indexes pages we often need to go back to see what improvements are needed. After modifying the page it is then resubmitted. We again monitor the results and the cycle begins again. Typically it takes anywhere from four to six months to complete the initial set-up.

* - WebPosition is the industry standard for search engine position monitoring and position improvement.

$1,500 for set-up, $300/month maintenance

10 keywords or word phrases are optimized for 6 search engines (60 optimizations) - any combination for a total of 60 optimizations is available through this plan, i.e. 30 keywords or phrases for 2 search engines
Maintenance of these keywords and search engines begin two months after ordering the plan. Maintenance fees are $300/month.

$500 for set-up, $225/month maintenance

10 keywords or word phrases are optimized for 3 search engines (30 optimizations) - any combination for a total of 30 optimizations is available through this plan, i.e. 15 keywords or phrases for 2 search engines
Maintenance of these keywords and search engines begin two months after ordering the plan. Maintenance fees are $225/month.

$150/month

3 keywords or word phrases are optimized for one search engine per month